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VI design

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VI design

Visual Identity (VI), translated as visual identification system, is the most contagious and infectious part of the CIS system.

It is to transform the non-visual content of CI into static visual identification symbols, and carry out the most direct communication at the broadest level with an incomparably rich and diverse application forms.

Enterprise VI design
  • LOGO design

  • Enterprise main tone

  • Typeface standard design

  • Company name Design (Chinese and English)

  • Business card design

  • PPT design

  • 邮件模板设计

  • Company employee card design

  • Word document design

  • Envelope design

  • Wrapping paper

  • Corporate badge

Design service flow

LOGO design

logo design is the name of a design, which refers to the behavior of designing a logo for a product, a company, a website, etc., for its own theme or activity. LOGO is the English term for logo or trademark, which plays a role in the identification and promotion of the company. Through the image logo, consumers can remember the company's main body and brand culture. logo design is also a variety of types, there are text logo, graphic logo, image logo, and logo combined with advertising language.

LOGO is the English term for logo or trademark, which plays a role in the identification and promotion of the company. Through the image logo, consumers can remember the company's main body and brand culture. logo design is also a variety of types, there are text logo, graphic logo, image logo, and logo combined with advertising language.

As a LOGO with media characteristics, in order to realize all visual identification functions in the most effective space, it is generally through the combination of characteristic pattern and characteristic text to achieve the presentation, explanation, communication and exchange of the marked body, so as to guide the interest of the audience, and achieve the purpose of enhancing reputation and memory. The combination of expression forms is generally divided into characteristic pattern, characteristic font and composite font.

Changde Industrial enterprise LOGO design is the embodiment of the collection of patterns and characters, in the production of Changde industrial enterprise LOGO, reference to the company's needs and nature. According to Changde Industrial Enterprise is a comprehensive investor based in Hangzhou, specializing in the steel industry, combined with the characteristics of the company, in the LOGO design, in order to show the investment nature of the enterprise, the pattern part of the ancient gold coin has been deformed, deliberately set apart the incision, which can be understood as the abbreviation of Changde Industrial enterprise's "long" word; Secondly, with the company's Chinese and English characters on a red background, the concise atmosphere of the LOGO is completely displayed.

Poster design

Earth Day

Army Day

Ghost Festival

Qixi Festival

Autumn begins

Brand whole case four steps
Brand planning
  • 1 Brand diagnosis
  • 2 Brand name
  • 3 Brand logo design
  • 4 Brand Vision
  • 5 Brand strategic positioning
  • 6 Refinement of Brand core values
  • 7 Brand communication nuclear copy
  • 8 Brand culture
  • 9 Brand SLOGAN
  • 10 Brand VI Visual Identity System
  • 11 Brand architecture
  • 12 Brand VI Visual Identity System
  • 13 Brand main screen Creative design
  • 14 Brand drawing brochure design
  • 15 Brand publicity material planning and design
  • 16 Brand website planning and production
Enterprise CIS import
  • 1 Corporate concept identification
  • 2 Enterprise Behavior identification
  • 3 Corporate visual identity
Product planning
  • 1 Market Research
  • 2 Product diagnosis
  • 3 Research on competitive products
  • 4 Consumer Research
  • 5 Category naming
  • 6 Product Positioning
  • 7 Product USP refining
  • 8 Product USP core copy
  • 9 SLOGAN
  • 10 Product structure
  • 11 Price Research
  • 12 Packaging Design
  • 13 Main screen Creative design
  • 14 Product manual planning and design
  • 15 Terminal publicity Material Design
Marketing promotion
  • 1 Promotion strategy
  • 2 Media strategy
  • 3 Spokesperson strategy
  • 4 Advertising Strategies and programs
  • 5 Event Marketing Program
  • 6 Public Relations activities
  • 7 Exhibition planning and booth construction
  • 8 Terminal vivid transformation
  • 9 Promotion Program
  • 10 Activity Program implementation
Brand planning
Enterprise CIS import
Product planning
Marketing promotion
Brand planning
Enterprise CIS import
Product planning
Marketing promotion
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